I Want It Now!

Instant Gratification

Getting what you want, when you want it. We’ve all experienced the temporary satisfaction of instant gratification. With instant gratification you get to avoid the process and skip straight to the outcome. In our world of modern technology, we can literally have almost anything we want with the touch of a button. Having the mind set “I have to have it now” could be sabotaging your health and wellness journey.

If you’re 20 pounds overweight, did you gain an extra 20 pounds instantly? When you start to lift weights, do you instantly start to see the definition of your muscles? When you open a savings account, do you instantly become rich? The obvious answer to all of these questions is no. Getting to these outcomes was a process.

So why do so many diet programs offer unrealistic results in an unrealistic time frame? “Lose 10 inches in 10 days.” “Lose 10 pounds in 7 days.” “Drop 3 sizes in 6 weeks.” “Lose 25 pounds fast.” These are just a few of the taglines I found on the internet advertising various products or diet programs. Companies know that people want instant gratification, and they make whatever promise they can make to grab your attention to purchase their product. When these promises don’t pan out, you become frustrated and you’re left disappointed.

Delayed Gratification

According to Britannica.com, delay of gratification is the act of resisting an impulse to take an immediately available reward in the hope of obtaining a more-valued reward in the future. If you are on a weight loss journey, you will do yourself a favor to accept that the reward of reaching your goal is going to happen in the future, not instantly. If you’ll accept this upfront, at the start of your journey, it’ll be easier to stay in the process and on the journey when the journey seems slow and long. Changing your life for your life is a marathon, not a sprint. “Nearly 65 percent of dieters return to their pre-dieting weight within three years.” (livestrong.com) Diets only work as long as you work the diet. Healthy weight loss is considered 1 to 2 pounds per week. People who lose weight gradually and steadily are more successful at keeping weight off. (cdc.gov)

My advice to you is stop looking for instant gratification when it comes to your health and wellness. Losing weight is hard work. You cannot reach the outcome without going through the process. The road may be long, but it’s worth it. YOU’RE worth it. “Stay patient and trust the journey.” Anonymous

Happy Waiting – Jennifer

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